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The Ready To Drink (RTD) category is growing exponentially with +20% CAGR expected in the next 5 years. Higher quality product propositions have improved the category image and accelerated growth of RTDs serving an unmet consumer
Within Pernod Ricards Crystal brand unit, the Gin & Aperitif and RTD portfolios bring together highly distinctive brands with strong international growth potential. The Gin & Aperitif portfolio — covering global brands such as Beefeater Gin
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